YouTube gives creators access to additional data on the questions people are looking for and a measure of their search volume.
YouTube introducing new features designed to simplify the keyword research process to the create more content on topics that people want.
Search Insights is a feature that is currently being tested at YouTube Studio.
You are using Search Insights to collect data on:
- What your audience wants
- This is what YouTube viewers generally want
- Limited search volume for each query
- That there is a "content gap" for a particular search term
Search Insights can help with content editing as data is a powerful indication of what types of videos people want to watch.
This data can help create more relevant content for the interests of your audience.
Here is more information about search details and what you can do about it.
What is YouTube Search Insights?
YouTube Search Insights gives creators the ability to see search over the past 28 days.
All data is in an integrated form, which means it is not possible to track individual searches for individual users.
Search Insights contains two main components. First, you can see what your audience and viewers want on YouTube.
Second, you can check all the audience searches for any keyword in all the thousands of articles on YouTube.
In this database YouTube is exploring another new feature called “Content Spaces.”
Search becomes a content gap where viewers are unable to find the information they are looking for.
If viewers do not find results for a particular search query, or content they find is of low quality, it will be marked as a content gap.
Now that you know the basics of Search Insights, here is where you can access it and how to use it.
Related: YouTube SEO From Basic to Advanced: How to Make Your Videos
How to use YouTube search information
Access search information by accessing YouTube Studio and clicking on Statistics in the left-hand menu.
Once you have arrived, navigate to the Research section and look for a tab titled “Search for your viewers”.
Here you will find the top search from your viewers, or viewers of channels similar to yours.
Data for the each search terms divided into multiple columns.
The first column shows the average search volume for keywords ranging from top to middle, down.
Another column shows the number of views your channel received in search of that keyword in the last 28 days.
Next, you can check out what a broad YouTube audience is looking for by clicking on the "Search across YouTube" tab.
Type a specific title or keyword in the search bar for data.
The example above shows the effects of keywords related to how you do things on YouTube.
These are the real questions people want. You can even filter the results to include content fields only.
This could be a good start for researching the potential ideas for your next video.
Search Insights is currently out, but remember it is in the testing phase. That means not everyone will be able to access it instantly.
YouTube says it will make another announcement if it extends Search Insights to more users.
For more information, see the video below:
The Founder of YouTube Against Deleting Dislikes
The founder of YouTube, Jawed Karim, speaks out against the company's decision to remove dislikes from all videos.
YouTube expresses his feelings about removal of unpopularity saying it's not good idea for creators.
Karim shared his thoughts on YouTube himself, but not in the way you would expect.
Instead of uploading a new video, he updated his description of his first video - the first video to be published on YouTube.
Earlier this week YouTube announced its decision to remove statistics of dislike worldwide.
The dislike button will remain, but the total number of people who clicked on it will not be displayed publicly.
Communicating with YouTube creators, Matt Koval, announced the change while saying it was a good step for creators.
Karim suggests that Koval's body language tells a different story.
Founder of YouTube: “Nothing Can Be Good If Not Bad”
Koval begins his thoughts by concluding that even YouTube Creator Liaison thinks the change is a bad idea.
“Looking at Matt Koval's announcement about the removal of dislike, I thought something was closed.
The words that were spoken did not match the eyes. The video reminded me of a conversation that Admiral Jeremiah Denton gave in 1966. I have never seen a zealous, reluctant proclamation of something that should be the best.
Calling the removal of dislikes a good thing for creators will not be done without someone arguing entitled "YouTube Creators' Connections". We know this because none of the creators of YouTube think that removing the dislike is a good idea - on YouTube or the creators. ”
Not only do YouTube creators dislike this idea, emotions are widely shared by regular users.
At the time of writing, YouTube's video announcing the change has 13 times more dislikes than likes.
Karim goes on to ask why the change was made, suggesting that YouTube is hiding the real reason for it.
“Why is YouTube making this unpopular change around the world? There is a reason, but it is not good, and nothing will be disclosed to the public. Instead, there will be references to various subjects. Lessons that clearly contradict the general concept of all YouTube. ”
I will not comment on speculation about YouTube's motives, as there is no guarantee.
If you want to know, a search for "YouTube removes unpopularity" will expose more videos on this subject to popular YouTube users.
One thing is certain: No one wants this change to happen.
As Karim goes on to say, the dislike listing made it easier to identify bad content for good content.